What We Do


We Make Trademark Maintenance an After Thought


MarkTend automates the complex, error prone, and time intensive processes involved in trademark docketing and monitoring. We use web-enabled technology to bring the cost of trademark maintenance down to "after thought" level prices. Instant access to vital information on due dates, infringing marks, internet advertising, trademark clearance, and ALL USPTO actions is taken care of.

The Team


Michael Kassing

Michael is both the visionary and technical mind behind MarkTend. He designed MarkTend to meet his own needs and others working in the trademark field. He has a diverse background that includes law, internet, science and programming. A true computer geek from a young age Michael has expanded his knowledge base to include diverse fields of study. "A type" personality meets ADD, Michael is never satisfied with not knowing the answer to a question. Michael holds a Juris Doctorate from University of the Pacific McGeorge School of Law, Masters level education (went to law school rather then doing a masters thesis) in geological oceanography from Moss landing Marine Labs and a BS in earth science California State University Monterey Bay.

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Clem Lincoln

Clem brings with him an experience-based understanding of the business world. At TundraLogic, Clem is helping to ensure we operate as a lean and mean software developing machine, while maintaining the superior level of service that has made TundraLogic the quick success it has become. Clem received a bachelor's degree in Political Science from Sonoma State University and a JD from the University of the Pacific, McGeorge School of Law. His primary clients are responsible for brand preservation and marketing through customer facing products. He has a deep understanding of the value of trademarks and is uniquely positioned to observe trends in the branding world. Clem also brings with him an incredible sense of the big picture of business.

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Asha Ellman

Asha, oversees the company's day-to-day operations, long-term strategic planning, international expansion and global branding. She keeps all of the staff on the same page. Asha makes sure it happens.

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Steve Johnson

Steve has the kind of internet development knowledge that geek's dream about and CEO's salivate over. Steve is the oil that keeps the machine running.

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Amber Norwood

Amber is the "guru de marketing", she is the one who makes sure to get the word out to the rest of the world. Energetic and dynamic, Amber brings with her not only education but a spark that keeps the rest of us energized. She is an award winning marketing professional with 10 years of experience in the sales and marketing industry. Amber brings a diverse wealth of expertise to MarkTend having been involved with managing several high-profile projects as well as creating and executing yearly marketing plans and media campaigns. Amber holds a Bachelors of Science degree in Business management and Marketing from the University of Phoenix.

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A Herd of Llamas

There are a bunch of really fine folks that are not represented here, there is just not sufficient room (for their egos).

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Michael Kassing

The Visionary

Clem Lincoln

The Trademark Man

Asha Ellman

The day to Day'er

Steve Johnson

The Developer

Amber Norwood

The Marketing Guru

A Herd of Llamas

The Team

Our Company


Technology and Smart Decisions to 1000+ Trademark Filers


We provide novel solutions that are easier to implement than the competition. MarkTend's monitoring and calendaring systems offer the only truly integrated, holistic and consistent product specific to the vast majority of trademark owners and law firms. MarkTend is attractive to the small trademark filer due to its user friendly interface and it is comprehensive enough for the large portfoio owner to use in-house for regular trademark maintenance. It all adds up to more than just software. MarkTend delivers informed technology and smart decisions. We market, to over 1000 US trademark filers per day, a service that adds value to their investment and aids in protecting their good will.

TundraLogic


The Technology behind the Technology


Tundra provides easy to use software systems for the legal and insurance industry. We love cutting edge software that disrupts in-the-box thinking. We also think llamas are really uber cool.